Project
Richard Mille Watch Store

Category 
Best Implemented Interior Design Project for Public Space

About the project
There is a big rise in number of shopping malls in Tehran, which makes it impossible for small retailers to attract customers. So, if there is a new shop that is about to start, it has to be bold and different to be visible in the urban context. For this project design, the purpose was to create a small watch boutique for a limited range of customers. The main question that led us to this design was how to create a vitrine for an expensive item? When the number of customers is very low, is showing watches on the façade even relevant? So, we decided to design the whole store as a vitrine, and all of the main elements in the store be pointed to the watch stand. The final form of the project is the result of our attempt to concentrate the interior of the project on the stand. Also, we choose black color and accent lights for focusing more on the watches. After entering the store, the customer will be guided toward the stand and watches will be shown to the customer under sufficient light.

Location
Fereshteh Commercial Complex, Fereshteh St., Tehran, Iran

Project implementation year
2020

Extra visual materials (photos, videos etc.)
https://1drv.ms/f/s!Ao5LPdgClJk7hAWTvVCcsigyAV0U

Applicant and authors of the project
Dash Consulting Engineers Office, founded in 2011, has been designing and executing more than 60 buildings and also cooperating with experienced experts in this field, believes that functional and creative design, promotes the quality of interaction between humans, nature and the environment.

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