Project
The Realm of Cognac – Hennessy Store
Category
Best Implemented Interior Design Project for Public Space
About the project (provided by the applicant)
Faced with an unfamiliar cognac market in China, the client sought to use spatial design to convey Hennessy’s spirit—heritage, nature, and craftsmanship—through an emotional and intuitive medium. The goal was not only to showcase products but also to create resonance, evoke emotion, and educate the market. Designers responded with the concept: “time is a silent distiller, space a wordless school,” leading visitors on an immersive brand journey.
Within a shopping mall, the 42㎡ site is transformed into a sensorial exploration of cognac, memory, and time. Structural constraints such as immovable facades and load-bearing columns were embraced. Instead of being concealed, columns are reimagined as vine posts and oak barrels infused with smoky aromas, enriching the cognac narrative. Gently curving timber walls enhance perspective while integrating storage and guiding circulation.
Location
Ningbo City, China
Project implementation year
2024
Extra visual materials
https://drive.google.com/drive/folders/15-BUNu9yenz09KjCZjAIbAD8YPuj-OYp?usp=share_link
Applicant
MO Studio
MO Studio (Every Moment is an Opportunity.)
They embark on a journey from the essence of each moment that enriches life. Through uncovering, harnessing, and orchestrating spatial encounters, brand visions, lifestyles, and designs, they transform engagements into delightful experiences and sojourns into unique adventures. Their mission is to empower clients to capture fleeting instants, co-creating today and tomorrow, weaving a fabric of boundless possibilities.
Author of the project
MO Studio
Photo
MUNAN
Status of the project
Implemented
