Experiential Retail Store for Victoria Secret

Best Project of Public Space by Student

About the project
This project is an absolute epitome of self assurance and expression. The interior of the entire store is based on the concept of «Shape wings. Inspire flight.»
Starting right with the partial see through entrance and suspicious window displays a sense of mystery is initiated, developing curiosity at every step, paired with ample of digitalized zones starting from AI mirrors to digital aroma shooters leaving the clients awestruck.
Passing through the entire soothing appeals of the major display area leading directly into the secret of Victoria's Secret absolute contradiction of vibe, that is adding more sensuous appeal to the space with robotic mirrors.

Cyber Hub, Gurgaon, India

Project design year

Project video

Applicant and author of the project
Jigyasa Soni.
I am a 4th year interior design student pursuing Bachelor's of Design from IILM University. I carry no specific background for the creative field as I was a studious student in my school days who always had a thing for the creative field. I have won the 2nd runner up position in an international competition organized by the ADI community for the experiential space design project. Changing career was definitely a tough choice but, I do aspire to excel in the field that I have chosen.