Project
Store of the St. Petersburg Leather Brand “WERF”
Category
Best Implemented Interior Design Project for Public Space
About the project (provided by the applicant)
The challenge was to transform the space in just a few days so that the store could start operating immediately, while gradually completing the project during ongoing operations. At the same time, it was important to make the space functional and comfortable, reflecting the style and spirit of the company.
The concept of the project is continuity. The interior design needed to continue the story and concept of the company’s other stores, preserving certain elements of the previous interior while rethinking and transforming them. In this way, the main values of the brand—care, durability, and functionality—are supported. Each store in the network has its own unique atmosphere: a cozy, home-like feeling, plants, a soft relaxation area, and a space where customers are offered coffee. The aim was to create the impression that visitors are not in a store, but at a friend’s home. Despite limited time, all these nuances were successfully implemented in the space.
Location
29 Marata Street, St. Petersburg, Russia
Project implementation year
2024
Project website
https://www.werfstore.ru/
Extra visual materials
https://drive.google.com/drive/folders/16OaFyV0t6XCmFRJx34kMyUIZlXOGTSi9?usp=sharing
Applicant
Olga Goldina
“I am an interior designer with over 5 years of experience. I love simple and beautiful solutions, as well as lightness and mobility in interiors. I specialize mainly in designing public and commercial spaces.” Areas of work:
• Interior design for public and private spaces
• Interior styling and staging
• Production and styling of interior photography, furniture, and accessory objects
Author of the project
Olga Goldina
Photo
Photographer: Mikhail Bravy, Stylist: Ekaterina Chazova
Customer
St. Petersburg leather brand “WERF”
Other participants
Furniture — The Sarai, Divan.ru, IKEA, Leroy Merlin, vintage chest Ya_v_shkafu
Finishing materials — KERAMA MARAZZI tiles, TopCer, Dulux paint
Lighting — EGLO pendant lamps, Just-Light track systems
Décor — vases by Marina Zaitseva (yadrenveton), WERF HOME
Hand-painted furniture — artist Oleg Korolkov
Status of the project
Implemented
