Project
Gold Rush

Category 
Best Implemented Interior Design Project for Public Space

About the project
The Project GOLD RUSH, a retail store, is a celebration of Gold as a color as well as a cultural symbol for the subcontinent. Gold is widely present in the culture of this part of the world. It is not only found in the form of precious metal but also shows its presence in the landscape of this area starting from the color of the sunshine to the ripened wheat fields to the color of the desert sand. It even transcends visual culture and entered into the language as well. In fashion, gold jewelry transcends all norms of the conventional fashion sense. It is part of all types of clothes irrespective of their colors or cuts. Gold requires no matching.
On the other hand, the store design explores gold paper as an architectural interior material that provides the interior a color loved by all along with a unique texture. This bold application of the paper as the material gives the store a distinctive presence. Twenty-two thousand gold leaf papers were pasted by hand in this store.

Location
Emporium Mall, Lahore, Pakistan

Project implementation year
2020

Applicant and authors of the project
Metropolitan Studio of Architecture (MSA)
Based in the heart of the culturally opulent metropolis of Lahore, the Metropolitan Studio of Architecture is a studio of architects, interior designers, visualizers, and thinkers. The unique design approach of the MSA is based on two uncompromised features of practice; the development of a sustained line of inquiry and a multi-disciplinary approach to generating discourse.

Other participants
Contractors: MY Construction
Electrical Engineer: Econ
Photographer: Shehzad Mehmood