Project
Monarch Center

Category
Best Project of Public Building or Facility

About the project
Luxurious and outstanding modern building, in an upscale residential area of Tehran.
The main concept has been designed considering the following factors.
1. Spatial components: site location, direction and volume of the natural light, best appearance from both passing cars and pedestrian’s viewpoint.
2. Human perception parameters including identity and sense of place of the project.
3. Time factor that reflects in utilization of modern materials, detail design and constructional methods.
Considering above mentioned factors, I designed the building in folding style combined with minimalistic spot lights and utilization of high contrast modern materials such as punch metal, glass, and steel cables to create a special perspective and culminate the aesthetics of the building.

Location
Niavaran (Bahonar Ave.), Tehran, Iran

Project design year
2019

Applicant and author of the project
Gelareh Barzegar Design Group, Gelareh Barzegar: «Receiving my M.S (with merit) in Architecture from Sh. Beheshti Uni, I concentrated my work on luxury bldgs. (Residential, offices, commercial, villas, and interior design). In the past 18 yrs, I have managed teams in several companies as the Head Architect. Currently, I'm running my own office.
Architecture is my passion, due to its dynamic nature that intertwines with the sense of time, sense of place, and culture of people, in collaboration with the defined functional purpose of the project.»