Oculus at the Hard Rock Casino & Hotel

Best Implemented Creative Space Design

About the project
The Oculus is the main entrance to the new Seminole Hard Rock Casino & Hotel; a rotunda that seamlessly combines curved teak wood, travertine and marble floors, glass cladding and green walls, with a sequence of water fountains and digital media. As the nucleus to this new development, it serves as both a gathering and circulation point for millions of visitors. Unlike traditional lobbies, its design transforms a purely functional space into a theatrical journey, leveraging the rich musical legacy of the Hard Rock brand to create a series of performance pieces that immerse the audience with projection mapping, water choreography and lighting — A reinvented approach to experiencing music.

Seminole Hard Rock Casino & Hotel, Florida, the USA

Project implementation year

Project website

Extra visual materials (photos, videos etc.)

Applicant and authors of the project
Pico Velasquez has a background in architecture and mathematics and earned a Master’s in Computational Design with distinction from Harvard University. Over the past 10 years she has collaborated with esteemed designers and entertainment leaders around the world. Her data-driven designs span across mega structures, brand experiences, buildings of the future, video games, blockchain/crypto platforms, and NFT art. Her projects include the Google headquarters, Elysium Cirque du Soleil, Samsung, Superforest.
Architect: Rockwell Group
Production: LAB at Rockwell Group
Creative Direction: Pico Velasquez, PIICO

Other participants
Lighting: Focus Lighting
Water fall: WET
AV: Disguise
Photographer: Ryan Fischer


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List of the laureates is available here.