Project
Pop-up Store for SketchUp company
Category
Best Project of Building or Facility by Student
About the project
The task was to create a brand experience for SketchUp in the form of a pop-up space which
must be adaptable, mobile and transformable; construct a brand narrative within the space so that the user’s journey connects the 4 industries spatially and reinforces the brand.
Project concepts: the goal is to develop a space which exploits the design potential that SketchUp offers, and leads to an increased number of SketchUp adopters, with adherence
to the core values, signage, branding and wayfinding.
The element: focusing on providing an exquisite experience of each industry, interactive
screens and projections and the entire resourceful, light-weighted structure
adds to the creation.
The material: harboring the need of solemnizing mother nature, renewable materials like
ETFE membrane has majorly been availed.
USP: a self-sustaining structure that grasps its operational power from sun rays, it
carries a form that blends itself to varied environments leaving the visitor in awe.
Location
Cyber Hub, Gurgaon, India
Project design year
2020
More project images
https://drive.google.com/drive/folders/1D8bOsqVSBjski8OPTiivUpNaU6PIAbff?usp=sharing
Applicant and author of the project
Jigyasa Soni.
Student of 4th year at IILM university, currently pursuing the Bachelor's degree Program for Interior Designing. This project I created has received the 2nd runner up position in the international competition organized by the ADI community. Coming from a studious background I never expected that I would be pursuing my dreams of creative learning and make projects that would be as close to my heart as family. I believe working hard is not enough as Design can BE THE CHANGE.