Pop-up Store for SketchUp company
Best Project of Building or Facility by Student
About the project
The task was to create a brand experience for SketchUp in the form of a pop-up space which
must be adaptable, mobile and transformable; construct a brand narrative within the space so that the user’s journey connects the 4 industries spatially and reinforces the brand.
Project concepts: the goal is to develop a space which exploits the design potential that SketchUp offers, and leads to an increased number of SketchUp adopters, with adherence
to the core values, signage, branding and wayfinding.
The element: focusing on providing an exquisite experience of each industry, interactive
screens and projections and the entire resourceful, light-weighted structure
adds to the creation.
The material: harboring the need of solemnizing mother nature, renewable materials like
ETFE membrane has majorly been availed.
USP: a self-sustaining structure that grasps its operational power from sun rays, it
carries a form that blends itself to varied environments leaving the visitor in awe.
Cyber Hub, Gurgaon, India
Project design year
Applicant and author of the project
Student of 4th year at IILM university, currently pursuing the Bachelor's degree Program for Interior Designing. This project I created has received the 2nd runner up position in the international competition organized by the ADI community. Coming from a studious background I never expected that I would be pursuing my dreams of creative learning and make projects that would be as close to my heart as family. I believe working hard is not enough as Design can BE THE CHANGE.